Seed marketing is one of the vital component of seed technology. In broad sense it covers all the activities involved in the flow of seeds from production to consumption. However in narrow sense it refers to the actual acquisition and selling of packed seeds, intermediate storage, delivery and sales promotional activities.
Seed marketing comprised the followings
a.Total cultivable area, seed rate, SRR, Seed multiplication ratio
b.Impact of extension efforts
c.Current acreage under high yielding varieties
e.No and size of compotators
f.Kinds of publicity and sale promotional activities.
g.Climate of the area where seed is being marketed.